Today’s Research Reports on Stocks to Watch: Roku and Netflix

Roku shares soared over 5% despite any particular news from the company on Thursday. Shares of Netflix closed down a little over 1% despite a price target increase from UBS and beating HBO for the first time in Emmy nominations.

RDI Initiates Coverage on:

Roku, Inc.

Netflix, Inc.

Roku, Inc. shares closed up 5.23% on about 6.1 million shares traded on Thursday. There was no particular news from the streaming device maker yesterday to explain the jump. Shares could have moved higher on news that streaming giant Netflix got a price target increase and beat HBO this year with Emmy nominations at 112. It was earlier this month that Roku got an upgrade from Oppenheimer from "perform" to "outperform" and a price target of $50. "The rapid adoption of the Roku Channel gives us incremental confidence in the channel’s ability to garner viewership on other platforms, such as Samsung (smart TVs), allowing Roku to monetize a broader portion of the OTT (over-the-top) ecosystem than we had previously assumed was possible," said analyst Jason Helfstein. According to Helfstein, Roku is developing a potentially lucrative business in advertiser-supported internet video through its Roku Channel service. He added, "We believe the Roku Channel is 0.63% of domestic time spent on Roku’s platform or the 12th most-watched app by viewing hours, which represents a 9-million-hour monthly run-rate only nine months post-launch."

Access RDI’s Roku, Inc. Research Report at:

Netflix, Inc. shares closed down 1.23% on about 12.6 million shares traded on Thursday. The streaming giant made headlines for breaking HBO’s 17-year steak as the most nominated network at the Emmy Awards. It’s now Netflix that has stolen the nomination show with a 112 nominations. HBO has received 108. The company’s most nominated show "The Handmaid’s Tale" earned 20 nods. In negative news, the company was also downgraded by UBS to a "neutral" rating. According to the firm’s analyst Eric Sheridan, any future growth at the company is already priced in, and the stock is “less compelling." Shares of Netflix have ran up 115% this year. Despite the downgrade, the analyst did up his price target to $425 a share.

Access RDI’s Netflix, Inc. Research Report at:

Our Actionable Research on Roku, Inc. (NASDAQ: ROKU) and Netflix, Inc. (NASDAQ: NFLX) can be downloaded free of charge at Research Driven Investing.

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